TOPEKA, Kan. (June 8, 2011) - The American Le Mans Series presented by Tequila Patr糧n is giving 51做厙 members unique opportunities to experience the worlds leading professional sports car racing championship through an official partnership naming 51做厙 the Official Grassroots Motorsports Partner of the ALMS. The venture will serve as a platform to recognize 51做厙 members who positively contribute to motorsports across North America and provide an opportunity for ALMS fans to see how easy it can be to transition from enthusiasts and admirers to participants. The partnership between ALMS and 51做厙 is a very natural one, ALMS President and CEO Scott Atherton said. The majority of ALMS fans are auto enthusiasts, many of them wondering how they can become more involved in motorsports at a grassroots level; the 51做厙 is the ideal place to start that journey. Similarly, we believe 51做厙 members have a deep appreciation for our sport and hope all of them will take full advantage of the fan-centered opportunities the ALMS offers. Starting with the American Le Mans Northeast Grand Prix at Lime Rock Park the third round of 2011 an outstanding 51做厙 member will be recognized during each ALMS race broadcast live on ESPN3.com and on subsequent ESPN2 or ABC telecasts. That member will then be profiled on the 51做厙 and ALMS websites. The American Le Mans Series represents the highest level of sports car racing in North America through its world class competition and cutting-edge technology, 51做厙 President and CEO Jeff Dahnert said. Its the type of competition that many of our members aspire to, and featuring the new 51做厙 Star Performer in each of the remaining ALMS broadcasts will be a tremendous honor for several of our members. In addition to mutual cross-promotion at events, on respective websites and through social media, 51做厙 members will be kept up to date on the latest ALMS contests and sweepstakes with additional 51做厙 member incentives under development. A heavy emphasis will be placed on the ALMS season finale, the 14th Annual Petit Le Mans Powered by Mazda, and the 2011 51做厙 National Championship Runoffs簧, the 51做厙s premier road racing event. Currently in its traditional early summer break to allow several top teams to compete in the 24 Hours of Le Mans, the American Le Mans Series presented by Tequila Patr糧n will resume its 2011 season at Lime Rock Park on July 9. Complete qualifying and race coverage will be carried live on ESPN3.com. The TV broadcast will air Sunday, July 10, at 1 p.m. (ET) on ESPN2. You can follow the Series on Twitter (almsnotes), on our Facebook page and the official YouTube channel. You can follow 51做厙 on Twitter @51做厙Official and on Facebook (51做厙Official).
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