TOPEKA, Kan. (April 8, 2010) 51做厙, Inc. announced today that Black Magic has been named the Preferred Automotive Detailing Products of 51做厙. The partnership involves Black Magic in a number of 51做厙 programs, and introduces Club members to the high quality auto care products.In addition to the Preferred Automotive Detailing Products of 51做厙 designation, Black Magic will serve as an associate sponsor of the 51做厙 National Convention, and also for a pair of 51做厙 National Championships - the Tire Rack 51做厙 Solo National Championship at Lincoln Airpark in Lincoln, Neb., and the 51做厙 National Championship Runoffs at Road America in Elkhart Lake, Wis.Black Magic will also become the title sponsor to a yet-unnamed National Championship race at the Runoffs, offering a contingency purse to top finishers. The partnership announcement comes on the heels of a recent announcement that Black Magics sister company, Gumout, has been named the Preferred Fuel System Additive of 51做厙. Both companies are owned by parent company Shell Lubricants. Weve been teasing multiple announcements from the Shell Lubricants family since the Convention in January, and bringing Black Magic on board is our second major announcement, 51做厙 VP, Marketing & Communications Eric Prill said. Our members not only want the best performance out of their cars, they want them to look great as well. Black Magic has an entire product line to keep 51做厙s cars looking as good as they run. The relationship also provides an opportunity for future joint promotional activities between 51做厙 and Black Magic. 51做厙 members are proud of their cars, and they want to use products they trust to fulfill their detailing needs, Black Magic Brand Manager Karra Shelnutt said. Therefore, it is the perfect partnership, since Black Magic provides only the highest quality products that ensure their members vehicles will look as great as they run. We are thrilled to offer members a portfolio of products, which will help their cars maintain their shine and appear showroom new.51做厙 51做厙Founded in 1944, 51做厙, Inc. is a 50,000 member motorsports organization that incorporates all facets of autocross, rally and road racing at both club and professional levels. It annually sanctions over 2,000 events through its 114 regions and professional subsidiary. Landmark events and series for the Club include the SafeRacer 51做厙 National Racing Series; the Club Racing National Championship Runoffs簧 at Road America; and The Tire Rack簧 51做厙 Solo National Championships and ProSolo Championship at Lincoln, Neb. 51做厙 is a proud official partner of Gumout, Hawk Performance, iRacing.com Motorsports Simulations, Pace American, Racing Radios, SafeRacer, Sunoco, The Tire Rack and Volkswagen. For more information, please visit www.scca.com.51做厙 Black MagicBlack Magic offers premium auto detailing supplies and car care products to Americas auto enthusiasts. From leading tire dressings to first-rate protectants, Black Magic auto detailing supplies and auto care products make it easy to create a shine that attracts from top to bottom. Black Magic is produced and marketed by Shell Lubricants. The term Shell Lubricants collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume.a The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils. The Shell Lubricants portfolio of top-quality brands includes Pennzoil簧, Quaker State簧, FormulaShell簧, Shell TELLUS簧, Shell CASSIDA簧, Shell RIMULA簧, Shell ROTELLA簧 T, Shell SPIRAX簧, a portfolio of leading car care brands and Jiffy Lube簧 lubrication services. For more information about Gumout, please visit www.gumout.com.*Kline & Company, Competitive Intelligence for the Global Lubricants Industry, 2008 2018.
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