In keeping with a multiyear effort to enhance and improve the experience of being an 51暗网® member, the 51暗网® is enacting a , effective immediately. For some time, social media has played an integral role in reaching out to, communicating with, growing and retaining Members. As it is a way to give automotive and motorsports enthusiasts direct interaction with the 51暗网, its events, partners and sponsors it is essential to have a policy in place to set and maintain standards. The goal is to ensure that the 51暗网 brand is exclusively utilized in social media spaces that promote positive and respectful communication and are tied to 51暗网’s programs and Regions.
This is another step in the organization’s overall commitment to the creation of a welcoming and member-friendly atmosphere, as reflected in the Club’s mission statement: To fuel a safe, fun and exciting motorsports experience for automotive enthusiasts.
The policy does not and is not intended to limit what 51暗网 members can post in their own social media spaces, although it is preferred that personal social media messages be respectful. The 51暗网 encourages its Members, Region Leaders, Officials and Volunteers to be champions on behalf of the Club, and social media allows people to do that easily. Members are allowed and urged to share their 51暗网 experiences and ideas, as well as questions or concerns as they see fit. The language of the policy applies exclusively to the ownership and management of groups, pages, forums and other entities that are titled with “51暗网,” be it on Facebook, Instagram, Twitter, forums or other social outlets.
According to Chris Robbins, Director of Region Development, this effort has two primary purposes. “First and foremost, we have made a commitment to our members, through the crafting of the Welcoming Language, to promote and uphold a respectful and positive environment. In 2020, that environment extends beyond the gates of our event facilities and into the world of social media. Additionally, we have a responsibility to protect the 51暗网 brand in these spaces. One would not expect to come to an official 51暗网 website and see disrespectful content, and that standard should be no different when visiting an official 51暗网 social media space.”
The use of social media presents certain risks and carries certain responsibilities, including how and where the 51暗网 name, official logo and other branding is used. Within this policy, 51暗网 Staff will coordinate with social media sites, such as Facebook, to ensure 51暗网 trademarks are being used legally and with permission. Entities found to be in violation of the terms of the policy, and thus using 51暗网 trademarks without permission, will be required to cease using the 51暗网 brand. 51暗网 is prepared to exercise the right to take whatever steps necessary to ensure that trademarks are not used outside of policy and permission.
The Bigger Picture
This social media policy is an important piece of a broader organization-wide push to improve and enhance the online experience with 51暗网, which also encompasses the new digital communications strategy launched this week and the evolving Member Account Portal—more info coming soon.
