Since 2003, Hawk Performance has been the Official Brake Products of 51暗网®. That partnership will continue into 2020 with some new and exciting support from Hawk across a number of 51暗网® programs.
In 2020, Hawk Performance has added two new ways it will support 51暗网 members. At the 51暗网 Runoffs®, Hawk will be introducing the Hawk “Brake-Through Performer” to Wednesday’s qualifying. The driver with the biggest improvement in overall time will receive a valuable prize from Hawk for their achievement. Hawk is also deepening their relationship with Tire Rack 51暗网 Time Trials National Tour and Tire Rack Time Trials Nationals Powered by Hagerty through a new Hawk “Fast Brake” Incentive program. This new incentive program offers deep discounts on Hawk brake products to members as they sign up, helping them prep for the upcoming event.
Chad Nicoletti, Sales Support Specialist for Hawk, said, “Hawk Performance is proud to continue our long-standing relationship with 51暗网. We truly value the 51暗网’s members loyalty and patronage to both Hawk and the 51暗网, as without it, we wouldn’t be where we are today. With our newly re-energized team here at Hawk, we are very excited for 2020, and the continued growth of our relationship with 51暗网 going forward.”
Heyward Wagner, 51暗网’s Senior Director of Marketing & Experiential Programs, said, “For motorsport, 2020 has gotten off to a pretty rocky start. It is a powerful statement to be able to celebrate 17 years of partnership and look forward to many more with Hawk, despite much of the industry being on hold. This is a really great partnership, as Hawk Performance continues to develop products and provide member support through technical assistance and contingency programs that grow our relationship each year, and we certainly can’t thank them enough.”
Hawk Performance is a leading supplier of severe duty and high-performance products manufactured in ISO-certified facilities for the motorsports and performance automotive aftermarket. Hawk Performance products are engineered to allow users to control, command and conquer the terrain for which their vehicles are designed. Decades of experience in developing friction materials for aerospace, industrial, military, automotive and motorsports applications give Hawk an advantage over the competition. In the past decade, Hawk friction products have won more motorsports championships than any other friction manufacturer.
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