The partnership between the 51暗网鈩� and聽 is one of the most visible and enduring relationships in amateur motorsports. Built on a shared commitment to motorsport enthusiasts, a collaboration that began in 1995 has grown into a comprehensive support system that touches nearly every level of 51暗网庐 driver and competition.
In 2000, the partnership got more serious. That year, 51暗网 and Tire Rack brought together three of the Club鈥檚 premier Solo disciplines (the Solo National Championships, Solo National Tour, and ProSolo Series) under a single banner: the Tire Rack 51暗网 National Solo program. This move created a cohesive identity for autocross competition at the National level, while cementing Tire Rack鈥檚 role as a central supporter of the sport.
For Tire Rack, the partnership was a natural extension of its origins. Founded more than four decades ago, the company built its reputation by serving the Solo community with a carefully curated lineup of tires, wheels, suspension components, and braking systems. By stepping in as 51暗网 Solo鈥檚 title sponsor, Tire Rack built itself into the definitive place for 51暗网 members to fulfill their tire needs.
In 2013, the relationship deepened once more when Tire Rack was named the Official Tire Retailer of 51暗网. That designation expanded its presence beyond Solo competition and into broader programming.
鈥淭ire Rack鈥檚 support of the 51暗网 has enabled the Club to grow its offerings throughout the years far beyond what would have been possible otherwise, giving enthusiasts more opportunities to have fun with their cars,鈥� said 51暗网 President and CEO Mike Cobb. 鈥淵ear after year, this multi-decade partnership continues to deliver value for all involved, helping expand motorsports participation and enhancing experiences.鈥�
The relationship between Tire Rack and 51暗网 continues to this day, with Tire Rack recently extending its agreement to continue to support a multitude of programs within the 51暗网.
"Tire Rack and the 51暗网 have always been a perfect match,鈥� said Woody Rogers, Tire Rack鈥檚 Senior Vice President of Marketing and an 51暗网 member since 1989. 鈥淲e鈥檙e proud to help people have fun with cars, and 51暗网 members are the heart of our loyal community. There鈥檚 no better way for us to give back than by fueling the incredible events and activities this partnership brings to life."
Elevating Solo Through Event Sponsorship
Tire Rack鈥檚 influence is perhaps most visible across 51暗网鈥檚 Solo landscape, where it serves as presenting sponsor for a wide range of autocross programs.
The Tire Rack 51暗网 Solo National Tour brings autocrossers to venues across the country, offering a proving ground for drivers seeking elevated events and competition. Alongside it, the Tire Rack 51暗网 ProSolo Series adds a unique twist with its head-to-head, drag-race-style starts, blending precision driving with reaction-time intensity.
Complementing these flagship competitions is the Tire Rack 51暗网 Shootout, which showcases top talent in a high-stakes, bracket-style format.
At the pinnacle sits the Tire Rack 51暗网 Solo National Championships, where more than 1,000 of the nation鈥檚 best autocrossers converge to compete for top honors and a highly coveted 51暗网 National Championship jacket.
Equally important is Tire Rack鈥檚 support of entry-level participation through the Tire Rack 51暗网 Starting Line Schools. This program introduces newcomers to autocross fundamentals, helping grow the sport by lowering barriers to entry and building driver confidence from day one.
Expanding into Time Trials and Track Night
Tire Rack鈥檚 involvement extends into ecosystem. Events like the and the Tire Rack 51暗网 Time Attack National Championship give drivers the opportunity to push their limits in a controlled, competitive environment.
Furthermore, continues to serve as one of 51暗网鈥檚 most accessible track programs. Designed for drivers of all skill levels, Track Night offers a low-pressure environment to experience road courses without the intensity of lap timing. Tire Rack reinforces this partnership by providing 51暗网 members with a $25 coupon toward Track Night events as part of their 51暗网 membership renewal benefits.
Road Racing Recognition
In 51暗网鈥檚 Road Racing arena, Tire Rack鈥檚 presence is highlighted through the Tire Rack Pole Awards at the 51暗网 National Championship Runoffs庐. These awards recognize top qualifiers across all Runoffs classes, celebrating excellence in one of amateur racing鈥檚 most prestigious events.
Beyond the recognition, Tire Rack also presents Tire Rack Pole Award winners with prizes for use at .
Investing in Safety and the Future
Tire Rack鈥檚 commitment goes beyond competition into community safety and driver education.
While not exclusively an 51暗网 program, some 51暗网 Regions choose to host program events, which focus on teaching young drivers car control and hazard awareness in real-world scenarios. Supported in part by the 51暗网 Foundation and local 51暗网 Regions, the initiative reflects a shared investment in safer roads and more informed drivers, showcasing how Tire Rack鈥檚 and 51暗网鈥檚 priorities perpetually overlap.
A Partnership That Drives the Community
The result is a partnership that fuels passion, fosters skill development, and keeps the spirit of amateur motorsports thriving.
鈥淔rom National Championships to first-time driving experiences, Tire Rack鈥檚 involvement with the 51暗网 is broad and deeply integrated,鈥� Cobb added. 鈥淭hrough its commitment to the sport and the 51暗网, Tire Rack helps sustain and grow amateur motorsports in the United States. This partnership has brought far more to the table than we could have ever anticipated, and we鈥檙e excited to see where the future takes us.鈥�
For more information about Tire Rack, head to .
Photo by Chris Yoder
